Why a website’s loading speed is important
November 14, 2018

Why a website’s loading speed is important

Think about the time when you visited a website that took so long to load you decided to leave. I bet that anyone who browses the internet experienced that at least once. That’s one of the many reasons why a fast page loading speed is important for websites. Let us tell you more about it:

  1. It affects user experience. A website that loads fast accommodates its users well. It doesn’t make them wait which makes them likely to stay and browse around. People want urgency and comfort when browsing the web. It will help you if you give it to them.
  2. It negatively affects your customers’ satisfaction. A website is also a place that sells your business. Ideally, it should also be the place that satisfies your customers. A high loading page time makes them wait, and waiting is not comfortable or satisfying at all.
  3. It affects your conversions. When visitors leave your website just because what they need isn’t popping up as soon as they want, you’re losing potential sales. If you made a website just for the sake of selling, you’re losing its purpose just because you’re three seconds late.
  4.  Search engines track bounce rates. A bounce rate is the measurement of how many visitors left your website to find another similar one like yours. And the higher your bounce rate is, the more red flags search engines, particularly Google, will give to you. To make it short, this will negatively affect your search ranking.
  5. It affects your Google ranking. Amongst Google’s ranking factors is your page loading speed. Following their best practices will get you a better raking in their search results. This will provide you competitive exposure.

Online users prefer websites to load around 2-3 seconds, whether it is on desktop or mobile. To make that possible, here’s some tips on improving your page loading speed:

  1. Ensure that all elements are loaded and arranged orderly. This will make the web quickly navigate around your site helping them display it fast as well.
  2. Shrink file sizes. Smaller file sizes are easier to read for the web and easier to for them to display too.
  3. Simplify your codes. This is called optimizing. Optimized codes need less time to comprehend for the web. Google prefers them over non-optimized websites better as well.
  4. Enable cache. Cached pages load faster when opened the second, third or so time around. This will be beneficial for your loyal customers who come back to your site every now and then.

The four tips mentioned above are just some of the basic standard procedures a web developer should follow when building websites with competitive page loading speeds. Do they sound very technical? Yes, they are, so we recommend having an expert do it for you instead.

Contact us here! to make your website load quickly at affordable prices.

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